At Reel Label Solutions we want to make your dealings with us as simple and seamless as possible. That’s why we have an in-house graphic design team to help you with everything from conceptual ideas to formatting issues, but it’s also why we place our artwork requirements live on our website.

We know you need your label to look as good as it possibly can, and that means getting your visual concept onto the final product packaging completely intact with no drop in quality or vision along the way.

To make things as easy as possible, we’ve broken the process down for you into three easy steps:


1 – Nail the design

From a technical print reproduction point of view, what your label says doesn’t really matter. But there are certain guidelines you have to follow if you want the end result to look as good on the product as it does in your wildest dreams. For starters, you need to make sure that you’re giving us the correct file format for us to run it through our system. That means an AI, EPS or PDF from Adobe Illustrator, a standard Adobe PDF or an INDD Adobe InDesign file. If you’re not able to get these file formats working for you, please just get in touch and we can help you out.

Always preview your work in CMYK format and if necessary use a Pantone colour reference book to ensure critical colour reproduction is correct. We can check your print against other artwork from the same brand/family if this isn’t your first time with us, just to make sure everything looks nice and consistent.

Lastly, please ensure that any text – even the small print – is at least 6pt in size and is using outlined fonts (rather than live), and please embed the fonts when you send us the artwork.


2 – Quality in, quality out

Your label will doubtless have an image on it. Maybe that’ll be a picture of what’s inside, or maybe just your logo as a graphic. Either way, this is where resolution really matters. dpi (sometimes called ppi) is a reference of the pixel density of an image – if it’s too low the image will have a blurry, fuzzy look that no-one wants to see. We always request images be supplied in 300dpi to ensure quality – please beware that many web images are only 72dpi and are therefore not suitable.


3 – Give it to us!

And so we come to that special, exciting time when you’re ready to send your artwork over to us. When your beautiful creation is prepped and ready, the first thing you need to do is ensure that it has some bleed.

Don’t worry, there’s no breaking of skin required – ‘bleed’ is a print industry standard term which refers to the distance that your artwork overflows its own boundaries, and it’s there to ensure that any slight adjustment in registration while printing doesn’t lead to exposed white edges on your finished labels. Also make sure to alert us clearly on the artwork if there are any areas for varnishes, foil or white ink.

When it’s ready, you can send in your artwork via email or, if the file size is too large for that, we can accept files via Dropbox and WeTransfer too. Just give us a call if you need a hand getting through the steps!


And it’s as simple as that. If you or your designer needs any more support along the way, we’re here to help.