CASE STUDY – ABSOLUTELY FABULOUS COSMETIC LABELS

Client:

FAB Hair & Beauty Products, England

 

Background:

FAB Hair specialises in producing high quality niche products, with ranges available in the UK and beyond.

Its products regularly appear on barbering demonstrating stages around the world, in high street barber shops, retailers and numerous other stockists.

 

Challenge:

In the cosmetics industry, appearance is everything. FAB Hair was looking for a label print supplier that understood this mind-set, and was as dedicated as they were to achieving a punchy visual look for the FAB Hair product range.

With a desire for cosmetic labels for multiple products within the range without incurring unreasonable set-up costs, and a need to ensure those products really popped on the shelf, FAB Hair turned to Reel Label Solutions for its wide-ranging expertise and experience in the sector.

 

The Reel Label solution:

To make sure the labels really stood out; Reel Label Solutions’ print specialists put one word at the front of their minds when working on the FAB Hair range – “punchy”.

That meant ensuring colours were truly vibrant and stand-out, and what better way to do that than contrast them with a genuinely deep, rich, dense black substrate? The look was achieved thanks to the high-resolution reproduction offered by Reel Labels’ Jetrion digital label printing press.

Digital production was also considered the ideal option thanks to the fact that there were 12 sorts in the range (front and backs) meaning a traditional flexographic run would have required multiple plate creation and associated costs. Digital offers a faster, more flexible approach to print runs for multiple products.

Working closely with the client’s designers, Reel Labels was able to offer fully printed proofs for sign-off prior to production, selecting a super-high gloss effect to ensure maximum wow factor for the finished hair care range.

In this way Reel Label Solutions was able to meet the client’s requirement for a punchy, high-impact label, supplied in a cost-effective and timely manner – another triumph for Reel in the cosmetic labels market.